Finance

Know your numbers. Make better decisions.

See the cash you have, the cash that's coming, and what's actually profitable — updated from every invoice, payment and bill, not at month end.

Discuss your business Free, no-obligation consultation · 30–60 min · Zoom
Follow the money
Cash in bank · Fernhill Roasters · 30 April$284,600
Money in · April$412,300
Money out · April$371,800
Net cash flow+$40,500
Month-end cash in bank
$198kNov
$214kDec
$205kJan
$226kFeb
$244kMar
$285kApr
WHY PROFIT ≠ CASH · APRILOperating profit+$45,800Customers now owe more−$9,800Fernhill owes suppliers more+$4,500Net cash flow+$40,500
Outstanding invoices $186,400 · overdue $42,100Fernhill Roasters is fictional · sample figures
01 · Follow the money

One invoice, from sent to reported.

Fernhill invoices Harbour & Pine Cafés for 400 kg of coffee. Watch which numbers move — and which don't — at each step.

INV-2214SentInvoice to Harbour & Pine CafésCreated from the delivery. Revenue is counted now, when it’s earned — even though no money has arrived.
400 kg house espresso$8,400.00Sales tax 10%$840.00Invoice total$9,240.00Due14 May · 14 days
Cash in bankno change$284,600No change — nothing paid yet
Owed by customers+$9,240$186,400Includes $42,100 overdue
Revenue · April+$8,400$398,000Counted when invoiced, excluding tax
Sales tax owed+$840$32,880Collected for the tax office, not income
Profit moves when you invoice: revenue +$8,400. Cash hasn’t moved at all.
Playing automatically · pick a step to take over · Sales tax at a sample 10% · fictional businesses
02 · Cash position

See your cash position clearly.

The next eight weeks of collections, payroll, supplier payments, rent and tax. Change the assumptions and see where cash gets tight.

Scenario
Wholesale customers pay lateOn time
Supplier and running costs rise+0%
Cash today$293,840Collections · 8 weeks+$752,000Payments · 8 weeks−$868,880Cash in 8 weeks$176,960Lowest point$176,960 · week 8
This is a cash forecast, not profit: it shows when money moves, including tax and payroll, not when it's earned.
Week-end cash balance$100k safety buffer
$342k
$318k
$266k
$244k
$296k
$243k
$195k
$177k
Wk 1RentWk 2PayrollWk 3Coffee supplierWk 4PayrollWk 5RentWk 6Sales taxWk 7Coffee supplierWk 8Payroll
Cash stays above the $100k bufferLowest point is $176,960 in week 8, after the coffee supplier payment. No action needed.
03 · Everything finance needs

Everything finance needs in one place.

Invoices from deliveries, not retyping.

Orders and deliveries become invoices with the right prices, tax and terms. Send, track opens and take card or bank payments.

Sent in April142 · $398,000 net
Drafts ready2
Aarni Finance/ InvoicingSample data
INV-2215 · Northgate HotelsWholesale · 680 kg$14,300Draft
INV-2216 · Café AltoWholesale · 160 kg$3,520Draft
INV-2214 · Harbour & PineWholesale · 400 kg$9,240Sent
04 · From transactions to decisions

Numbers that tell you what to do next.

Gross profit by revenue stream · AprilGross margin
Wholesale38.0% of $214,000
Cafés58.0% of $132,000
Subscriptions48.5% of $52,000
Total gross profit $183,100 = 46.0% of $398,000
WHAT IT MEANSCafés earn nearly as much as wholesale on 62% of the sales.

Wholesale brings 54% of revenue but at a 38% margin, after the green-coffee price rise. Cafés run at 58%.

Review wholesale prices for the 12 largest accounts before the next contract renewals.
05 · Control as you grow

Financial control as you grow.

Fernhill opened a UK roastery and an EU distributor. Three companies, three currencies — one set of rules and one consolidated view.

Consolidated revenue · AprilFictional · sample rates
Fernhill Roasters Inc.United States · USD$398,000Fernhill UK Ltd£64,000 at 1.25$80,000Fernhill EU B.V.€40,000 at 1.08$43,200Intercompany sales removedUS roasted coffee sold to EU−$12,000Group revenueConsolidated in USD$509,200
Sales between your own companies are removed automatically, so group revenue isn’t double counted.